The Communications Bridge

“Think like a wise man but communicate in the language of the people.” — William Butler Yeats

One of the most important functions I fulfill as a communications professional is to bridge the gap between those with knowledge and those needing said knowledge.  I have had the privilege of working with some immensely intelligent and talented individuals, but without effective communication strategies and techniques, their work and services would go unrecognized, under utilized and under appreciated.

Whether it is the latest engineering breakthrough in a roads and bridges project, the most recent biological data collected on a desired wildlife species, or the housing program made possible through a variety of financing and regulatory maneuvering, I enjoy the challenge of translating the technical into the understandable.  Finding ways to bring attention to great works being done and informing those in need of the resources now available to them.

Posted in Communication.

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