Sage advice is to never be the smartest person in the room. I am proud of the fact that my closest circle of friends validates that saying all the time. Except for some Saturday nights when I’m not sure there is a smartest one in the room, but that’s beside the point. What also makes this a fantastic group is their variety of backgrounds, with the associated diversity in experiences and opinions. Whenever some of us walk into a room, it’s like the opening line to a joke.
I mention this group because a recent conversation amongst them jogged my thinking towards an intersection between the worlds of public relations, communications, management, and organizational leadership. The overarching topic was ethics and the distinction between the organization as a whole and the individuals within the organization. I chimed in that the public perception of the organization as a whole is the essence of branding. And when you discuss how employees view or feel about the effectiveness of the organization and/or its leadership, that’s internal branding.Continue reading