While rousing the Sleeping Beauty so she wouldn’t be late for school, I noticed a phrase posted on one of her bulletin boards. It was the common motivational refrain “this too shall pass.” For a 16-year old high school junior, these words help keep her young life in perspective and encourage her to embrace the idea of a non-teen drama filled life to come. As I walked away, I began to frame them in a public relations and professional communications mindset.
We are the gatekeepers for our organizations’ messaging and public perception. It is important that we maintain perspective while working in the present and keeping an eye on the future. Change is constant in the business and professional worlds, regardless of industry. “This too shall pass,” applies to both the good and the bad and we should prepare for such.Continue reading