Not everyone feels comfortable speaking in front of a camera and/or a reporter, shocking I know. This is usually a good thing as far as I’m concerned because it means less competition for my job. There are times when those camera-shy folks need to act as spokespersons. When those times arise, some sort of “media training” is necessary. Given my comfort and experience in this aspect of public relations, I enjoy providing this training. My goal is to help the individual feel confident, which will resonate with the reporter, the camera and the audience.
During my recent time between professional stops, I’ve had the chance to interview many times for potential opportunities. I soon began to recognize the similarities between media interviews and job interviews. During the latter, my message is myself and it is my job to deliver the important key points about that message. Reflecting on some of the main tips and techniques I usually cover in media training, I have been able to go into these interviews with a strategy and more confidence.Continue reading